Rachel Bonachea brings more than 15 years of public relations and marketing expertise to her role as Communications Manager. Her breadth of expertise spans a wide variety of industries including public health, non-profits, economic development, technology and tourism. Applying proven communications and marketing strategies to the work she manages, Rachel excels at developing and implementing effective strategies that achieve results.
Rachel joined Dairy Council of California to help improve the health of people and champion the organization’s cause by helping to propel the organization forward. Growing up in a first-generation American household in a culturally diverse community, she knows firsthand the impact socioeconomic disparities have on vulnerable communities. She believes that while there are many contributing factors to poor health outcomes that disproportionately affect vulnerable communities such as income, cultural practices and education, lack of access to nutritious and wholesome food and knowledge of how to eat healthfully are key drivers. By driving awareness to the organization’s resources and expertise and amplifying food access programs the organization supports, she hopes to increase nutrition education and help close the nutrient gaps that currently exist in communities throughout the United States.
Prior to Dairy Council of California, Rachel was an account director for a marketing agency, spearheading the development and implementation of marketing and communication strategies such as launching new initiatives, public awareness campaigns and rebranding efforts. An experienced storyteller, she successfully garnered coverage on behalf of her clients from industry-leading publications including The New York Times, The Los Angeles Times, The San Francisco Chronicle, Wall Street Journal and more.
Rachel has a B.A. in English from the University of California, Riverside and a M.A. in English Literature from California State University, Sacramento. She is also a Certified Meeting Professional.
Leave this world a little better than you found it. —Robert Baden-Powell
For over 25 years, Rhoads has served as Dairy Council of California’s office coordinator and database technician.