To achieve our cause to elevate the health of California children and parents, we embrace a nutrition approach that encourages individuals to eat moderate portions of a wide variety of foods. The materials and communications that we produce are based on the current Dietary Guidelines for Americans as well as these beliefs:
Eat a diet based on diversity and
inclusion. All foods can be part of
healthful eating when managed for
variety, moderation and proportionality.
We do not support labeling
individual foods as "good" or "bad."
We recognize that favorite foods,
regardless of fat or calorie content,
can be part of a balanced diet when
using the above principles. An eating
pattern that is inclusive and diverse
helps to reap long-term positive
- Be positive about diet and food
choices. Choose foods based on
what is included in them rather
than what is excluded. Rather than
counting calories, make every calorie
count. Eat foods with a high ratio
of key nutrients to calories (low-fat
and fat-free milk and dairy, whole
grains, colorful fruits and
vegetables, lean meats, seafood,
eggs, beans and nuts). By evaluating
what is eaten over time, all foods
can fit in moderation.
- Enjoy eating with others.
Challenge the palate with new and
interesting flavors. Take time to
savor food and plan meals to help
diversify and balance the diet. We
believe that sharing family meals
on a regular basis improves the
diet and health of children and
adolescents. Enjoyable family meals
are an important aspect of people's
lives since they build and sustain
cultural and family traditions.
- Customize and individualize.
We value individual choice and
recognize that there are multiple
factors influencing food decisions,
including taste, cultural and family
traditions, cost, convenience,
nutritional value, safety, sustainability
or local production. We recognize
that, on an individual basis, food
choices must be customized to
realistically meet varied needs
We believe that 30 to 60 minutes of daily physical activity, along with a nutritious diet, enhances one's overall health and well-being. Physically active individuals are more able to maintain their body weight and enjoy more flexibility in food choices.
We believe that parents and families are the most important influence in children's lives and that they have primary responsibility for establishing positive attitudes toward food and developing healthy eating habits.